Why Chinese Investors Should Bet on Real Tourism and Sustainable Business in Morocco

Sustaining your investment

As China continues to expand its global investment footprint, Morocco stands out as a strategic partner for Chinese investors seeking long-term, sustainable returns—particularly in tourism and green business sectors. With its stable economy, strategic location, and strong diplomatic ties with China, Morocco offers a gateway to Africa, Europe, and the Middle East. Investing in Morocco today means aligning with a future-oriented vision that leverages policies, geolocation, and sectoral opportunities.

A Golden Bridge: Morocco–China Relations

Since the signing of the Belt and Road Initiative (BRI) partnership agreement in 2017, Morocco has become one of China’s most reliable partners in North Africa. Chinese companies are already present in major infrastructure, energy, and real estate projects across the country. The newly inaugurated Mohammed VI Tangier Tech City—built in partnership with Chinese investors—is a landmark project symbolizing this growing cooperation.

Tourism and sustainable business now represent the next frontier. Morocco welcomes over 13 million tourists annually, and with direct flights between Casablanca and major Chinese cities, the country is becoming increasingly accessible to Chinese tourists, students, and entrepreneurs.

Geostrategic Advantage: Gateway to Three Continents

Morocco’s location offers Chinese investors a strategic logistics base for expansion into Africa and the European Union. Positioned at the intersection of the Atlantic Ocean, the Mediterranean, and just 14 kilometers from Europe, Morocco is the perfect entry point for Chinese businesses looking to tap into Francophone Africa, European markets, and Gulf economies.

Additionally, with free trade agreements covering 55 countries and over one billion consumers, Morocco enables Chinese companies to manufacture, export, and operate within a globally competitive framework.

Sustainable Tourism: A High-Growth Sector

Chinese travelers are increasingly seeking authentic, eco-friendly experiences, and Morocco offers the perfect environment to develop these niche markets. From Sahara luxury camps powered by solar energy to eco-resorts in the Atlas Mountains and sustainable riad renovations in Marrakech and Fez, Morocco’s tourism sector is ripe for green innovation.

There is also room for joint ventures with Moroccan partners to build cultural exchange centers, traditional Chinese wellness tourism (e.g., tea culture, acupuncture retreats), and Mandarin-language services—targeting affluent and experience-driven Chinese travelers.

Government Incentives and Business-Friendly Reforms

Morocco provides an investor-friendly legal framework, especially for renewable energy, real estate, and tourism. Chinese investors can benefit from:

• Tax incentives in Free Zones (Tangier, Casablanca Finance City)

• Land subsidies for eco-tourism and infrastructure projects

• Simplified visa processes and fast-track business registration

• Full repatriation of profits and capital

Moreover, the Moroccan Agency for Investment and Export Development (AMDIE) offers customized support for foreign investors, while the Green Investment Plan offers funding avenues for sustainable initiatives.

A Shared Vision for Green Growth

Both China and Morocco are committed to climate goals. Morocco is a global leader in renewable energy, hosting one of the world’s largest solar plants (Noor Ouarzazate), and aims to source 52% of its electricity from renewables by 2030. This aligns with China’s dual carbon goals and green technology ambitions.

Investing in Moroccan sustainable tourism and eco-business allows Chinese enterprises to showcase innovation, build environmental leadership, and reinforce their role in global climate action.

Morocco—A Future-Oriented Investment Destination

For Chinese investors, Morocco offers a unique combination of strategic access, cultural richness, policy support, and sustainable potential. As China deepens its partnerships across Africa and the Mediterranean, investing in Morocco’s real tourism and sustainable sectors is both a wise economic decision and a powerful statement of international cooperation.

By aligning with Morocco’s development goals and leveraging shared values around sustainability and innovation, Chinese investors can secure high-impact opportunities while contributing to global prosperity.